Social Networking and Marketing
Perhaps, of
the strategies of Marketing, this one is the one used by the new businesses and
the one that generates more expectation; social networks have become the goal
of many companies for the positioning of their brand, but we must establish
what we get with the use of social networks, in advance I tell you that social
networks are not as magical as you expect.
Social
networks are not for sale
He
understands that users of social networks are not in "buy mode" and
therefore promotional ads does not make any sense in that medium. Remember this
golden rule of social media content:
Only 20% of
our content on social networks should be promotional, the rest must be content
with which our audience can interact.
There is
much talk about quality content in social networks, but in short, you must
share information that is useful for your market segment; the content can range
from tips to answers to frequently asked questions that your potential
customers have. The main objective of this medium is that the user can count on
us, that the relationship is encouraged a relationship of trust between the
parties, in order to be able to offer our services.
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